Level3 Insurance is a Houston-based, full-service brokerage founded in 2011. The agency connects individuals, families, and businesses to top-rated national carriers, delivering tailored coverage for personal, commercial, and life-insurance needs.
Outdated visual identity – The legacy site looked generic and dated, weakening trust and brand recall.
Low mobile usability – Key quote forms and product pages broke on smaller screens, costing mobile leads.
Scattered information architecture – Dozens of policy types were buried three-plus clicks deep, creating drop-offs during the research phase.
Modern UI/UX overhaul – Introduced a clean, insurance-centric design system, accessible color palette, and component library for rapid future updates.
Mobile-first, responsive rebuild – Re-engineered every template to load fast and render flawlessly from 320 px to 4 K.
Conversion-focused journeys – Consolidated “Get a Quote” CTAs, added sticky call buttons, and mapped each coverage page to an optimized lead form.
Uniform experience on desktop, tablet, and smartphone.
Step-by-step form with autosave and progress bar, cutting completion time by 35 %.
Editable modules let staff spin up new policy pages without developer help.
Schema-marked articles attract long-tail traffic and build authority.
Keyboard navigation, ARIA labels, and contrast auditing baked in.
Optimized headings, meta data, and content clusters targeting high-intent keywords (e.g., “general liability insurance Houston”).
+68 % increase in quote-request submissions in the first 90 days post-launch. -41 % bounce rate and +2× average session duration, reflecting stronger engagement. Top-five Google rankings for eight core service terms within six months, driving sustained organic leads.